Davod Ogilvy was an advertising executive who was widely hailed as "The Father of Advertising." Some people also call him the original Mad Man.
"I do not regard advertising as entertainment or an art form, but as a medium of information." |
You can't "get" a brand, you have to "be" a brand
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TV Channels work on a Pipe model but YouTube works on a Platform model. Encyclopaedia Britannica worked on a Pipe model but Wikipedia has flipped it and built value on a Platform model.
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