Political Branding
Trump Speech Dissected
How Donald Trump Answers A Question
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Trump's "Make America Great Again" hat was pervasive, potent, and deeply misunderstood.
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Trump's ubiquitous bright red trucker hat, festooned with "Make America Great Again," is now seared into our collective memory. It was the most hated and most loved symbol of the election, the most comical and the most serious. It was a poorly designed product that turned out to be very strong branding. It was the most misunderstood design of the election—for designers and non-designers alike.
But most of all, it's a lesson about the limitations of "good" design. "No one wants to give [Trump] credit, understandably, because it’s not something that was designed," says Lindsay Ballant, a designer, art director, and adjunct professor at the Maryland College of Art. "It should be something that designers think about. Good design doesn't necessarily mean effective design." |
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